Fantasy and action-packed films has been dominating the box office. Experts says that one of the reasons is that it’s the kind of films that both young ones and young at heart would want to see, it is literally for everyone.
It is also the kind of films that would consist of lots of visual effects and with the modern technology we have, everything simply looks phenomenal from the big screen, which is why most people would want to see it.
The Marvel Cinematic Universe has been taking over them big screen for years now, with their superhero solo movies such as the Iron Man trilogy, Captain America, Thor, and of course the Avengers franchise that as been breaking box-office records by earning billions, and it seems like it wouldn’t just stop there, because another solo film is breaking records from its first week of debut.
Black Panther Breaks Records
The Black Panther has only been part of the Marvel films once with the Captain America: Civil War, which is why it was shocking for some film analysts for this standalone film to be a hit because of the less build up compared to other Marvel heroes like Thor, Iron Man and Captain America, who had multiple films prior to the ensemble cast.
However, the Black Panther has indeed proven itself in the box office by breaking records right after it has been released for only three days. Last weekend, the Black Panther has managed to earn $200 million. The last time this has happened was when Deadpool was released and managed to earn $132 million.
Clearly, Black Panther is the new king of the February opening weekend box-office. It also claimed the biggest weekend launch for a standalone fantasy film, kicking out the Hunger Games who had $152 million when it was released in 2012.
“Black Panther” debuted with a revenue of $179 million, beating “Iron Man 3”
Iron Man 3 has the record of having the biggest solo superhero opening weekend with $174 million, but obviously the Black Panther has managed to beat that with its $179 million debut.
The Marvel Cinematic Universe is definitely taking over, because they have managed to make their superhero films incredibly record-breaking and are simply competing with one another. The Black Panther is currently at the fourth spot on the solo superhero game because of the inflation, the Dark Knight, which was considered to be one of the greatest superhero films of all time, is at the third spot with $202 million when it was released in 2008.
Followed by the Avengers: Age of Ultron with $203 million on the second and the Avengers on the top spot with $234. If you think this is so much, then you obviously haven’t seen how it tops the TV Ad spending.
Tops TV Ads Spendings
In 37 networks all over the United States with more than a thousand national ad airings, the Black Panther has a media value of $8.28 million from the 12th to the 18th of February.
Marvel managed to take advantage of the Winter Olympics to advertise the film, together with some appearances on SportsCenter, and Jimmy Kimmel Live! They have also prioritized advertisements on ESPN and NBC.
Black History Month Influence
February is not just known for Valentine’s Day, it is also known to be the Black History Month. With the successful debut of the Black Panther, it totally made a huge impact considering it is also Black History Month.
The film’s main hero, who is portrayed by Chadwick Boseman, as well as the rest of the cast are not the only ones who are black, but also the man behind all of it. Ryan Coogler, is the very first black director to lead a Marvel film.
This is the very first superhero film that includes black people leading the cast and the crew from a big production company. Film analysts have considered this to be so powerful and would influence so much for the Black History Month, especially with the controversy in the film industry because of the #OscarSoWhite, this just proved that there is still hope for change.
Congrats to the entire #blackpanther team! Because of you, young people will finally see superheroes that look like them on the big screen. I loved this movie and I know it will inspire people of all backgrounds to dig deep and find the courage to be heroes of their own stories. — Michelle Obama (@MichelleObama) February 19, 2018
Even former First Lady, Michelle Obama, felt the huge impact of the film and even reached out to the people behind the incredible masterpiece. Obama posted on her official Twitter account saying her congratulations on the Black Panther team, and even said how because of people like them, kids would realize that anyone can be a superhero, and it wouldn’t matter what the color of the skin they may have.
